Discover Japanese Food and Culture: Where Tradition Meets Innovation.

Japanese food -- where traditional craftsmanship meets fresh ideas. We share the stories behind every "Oishii!" with people around the world.

Traditional Sake Ice Cream Vanilla Doburoku

An innovative dessert that lets you enjoy the traditional sake 'doburoku' from the Jomon era in a modern ice cream form. A healthy adult dessert with beauty and gut health benefits, offering the taste of old Japan in a new way.

株式会社Ferment Base

Rice Porridge-Based Baked Cheesecake

A gluten-free, moist, and creamy cheesecake. The secret lies in the innovative method using rice porridge. With minimal additives, it's a body-friendly sweet treat that's gentle on your gut.

a.myu and village

【Tsuyuhikari】Matcha × Kurofuji Limited Art Edition - Mt. FUJI MATCHA × NAGON

Experience the rare deliciousness of Mt. Fuji's Tsuyuhikari matcha with a modern art package inspired by Katsushika Hokusai's 'Kurofuji.' This miraculous variety, balancing aroma and umami, offers a special 'art of tasting' experience.

株式会社EN.

Complete Nutrition Meal MISOVATION

With the concept of "the ultimate bowl that satisfies both body and soul," this miso hot pot soup is packed with 15 kinds of ingredients. It is a complete nutrition meal that allows you to intake 31 essential nutrients required for one meal, based on the Ministry of Health, Labour and Welfare's "Dietary Reference Intakes for Japanese."

株式会社MISOVATION

Transforming Agricultural Loss into Value: Purelution's Vision for a Future Where Nothing and No One is Wasted

Technology that turns 'wastefulness' into 'gratitude': A revolution in food value creation starting with non-standard strawberries

Urelio Editorial Team

New Possibilities for Matcha Cultivated by Mt. Fuji: A Challenge for Value Creation and Regional Contribution through Single Origin Dedication

A new way to enjoy matcha, "like wine." The story of a virtuous cycle of taste, art, and experience that started at the foot of Mt. Fuji.

Urelio Editorial Team

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ORGANIC MATCHA GREEN TEA

株式会社コラゾン

Organic

FLORE KOJI DRINK Strawberry

株式会社コラゾン

The name FLORE comes from Flora, the Roman goddess of flowers and abundance, and from the gut flora—the world of microbes that spreads within us. The way diverse microbes of different kinds and natures coexist is like a field of flowers; FLORE is a koji series born from a focus on that inner richness. It is crafted at a miso brewery of MURO Original in Shirakawa City, Fukushima. Taking a cue from 'precision nutrition,' it shifts from 'good for everyone' to 'good for you'—starting from the idea that the same food produces different responses in different people. Blending koji culture with modern research, it focuses on 'butyric acid,' a compound drawing attention in gut health. This strawberry-flavored koji drink is made with careful attention to the pairing of koji ingredients and other components.

FermentedGut-friendly

FLORE KOJI DRINK Peach

株式会社コラゾン

The name FLORE comes from Flora, the Roman goddess of flowers and abundance, and from the gut flora—the world of microbes that spreads within us. The way diverse microbes of different kinds and natures coexist is like a field of flowers; FLORE is a koji series born from a focus on that inner richness. It is crafted at a miso brewery of MURO Original in Shirakawa City, Fukushima. Taking a cue from 'precision nutrition,' it shifts from 'good for everyone' to 'good for you'—starting from the idea that the same food produces different responses in different people. Blending koji culture with modern research, it focuses on 'butyric acid,' a compound drawing attention in gut health. This peach-flavored koji drink is made with careful attention to the pairing of koji ingredients and other components.

FermentedGut-friendly

FLORE KOJI DRINK Apple

株式会社コラゾン

The name FLORE comes from Flora, the Roman goddess of flowers and abundance, and from the gut flora—the world of microbes that spreads within us. The way diverse microbes of different kinds and natures coexist is like a field of flowers; FLORE is a koji series born from a focus on that inner richness. It is crafted at a miso brewery of MURO Original in Shirakawa City, Fukushima. Taking a cue from 'precision nutrition,' it shifts from 'good for everyone' to 'good for you'—starting from the idea that the same food produces different responses in different people. Blending koji culture with modern research, it focuses on 'butyric acid,' a compound drawing attention in gut health. This apple-flavored koji drink is made with careful attention to the pairing of koji ingredients and other components.

FermentedGut-friendly

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