Rice Porridge-Based Baked Cheesecake
The "Rice Porridge-Based Baked Cheesecake" from a.myu & village is an innovative cheesecake that defies the conventional wisdom of gluten-free sweets. Achieving a moist texture without using wheat or processed starch, its secret lies in "rice porridge," a familiar staple for Japanese people.
The inspiration for this innovation came from a simple desire to use natural, body-friendly ingredients in meals made for family. Traditionally, gluten-free sweets made with rice flour tend to be dry, and achieving a moist texture typically involves using additives like processed starch. However, there was a belief that a more natural method must exist. This led to the groundbreaking idea of turning porridge into a paste using a blender.
Thanks to the porridge's natural adhesive and moisturizing properties, a moist texture is achieved without using processed starch, overturning the common notion that gluten-free sweets are dry. Moreover, it is free from preservatives and fragrances, with minimal additives, using as many natural ingredients as possible. This delicious, body-friendly treat is also gentle on the gut.
After a year of trial and error, this cheesecake was perfected, not only unveiling new possibilities for rice but also supporting local farmers. It uses carefully selected rice from Saitama Prefecture. With just one bite, you'll experience the exquisite harmony of the gentle sweetness of the rice and the creamy cheese. Enjoy the natural, new deliciousness that brings out the power of the ingredients.
Gluten FreeNaturalGut-friendly+1
Matsubishi - Super Premium Matsuba Crab [Itsukiboshi]
'Itsukiboshi' is a top-tier brand awarded to only 1% of all Matsuba crabs. Even recognized by Guinness as 'the most expensive crab sold at auction', Matsubishi's Itsukiboshi is the ultimate item selected by expert craftsmen who actually won the Guinness record Itsukiboshi at auction.
Grown in the rich seas off the coast of San'in, this title is given only to a perfect crab that meets all five strict criteria, such as shell width over 13.5cm and weight over 1.2kg, truly five-star quality.
Rapid freezing immediately after landing perfectly seals in the exceptional sweetness and delicate umami of the live crab. In the special waters where the Tsushima Current and cold waters meet, the crab's firm texture is honed by the rough seas, and the intense flavor that spreads the moment it touches your mouth is unparalleled.
Simply thaw to enjoy pure sweetness as sashimi, delicate texture in shabu-shabu, or fragrant flavor when grilled. Typically supplied to a handful of premium restaurants, this product is offered in limited quantities. Experience Japan's top Matsuba crab, a must-try once in a lifetime. A supreme item delivering unforgettable elegance for special occasions or as a gift for someone important.
LimitedHeritage
Matsubishi - Extra Large Matsuba Crab
This premium Matsuba crab is cultivated in the rich waters off the coast of the Sea of Japan's San-in region. Matsubishi, with 95 years of tradition, offers an exquisite large-sized selection chosen by the discerning eyes of artisans.
Upon tasting, you'll experience a refined and profound sweetness along with delicate umami. Grown in a unique area where the Tsushima Warm Current and cold waters of the San-in offshore meet, these crabs are toughened by harsh waves, resulting in unmatched firmness and rich flavor. They are rapidly frozen on board immediately after being landed, sealing in their fresh, live taste without losing any freshness.
The fourth-generation skilled artisan handpicks each extra-large size crab, meeting and exceeding Matsubishi's own stringent standards, above the certified brand tag criteria. With the artisan’s selection and the latest freezing technology, we deliver the true taste of Japan's sea directly to you.
Enjoy the pure sweetness with crab sashimi, the delicate texture with shabu-shabu, and the savory aroma with grilled crab. Simply thaw it, and indulge in authentic Japanese restaurant-grade taste right at home. Relish these moments at a special family gathering, sharing smiles over “delicious” flavors. As a gift for loved ones, this product delivers awe and amazement with the supreme quality of Japan.
LimitedHeritage
Matsubishi - King Crab Extra Large
Among the domestic king crabs from the Sea of Okhotsk, this extremely rare extra-large size accounts for less than 10% of the market. Selected by Matsubishi, with 95 years of tradition, through stringent selection criteria.
The exceptionally thick and satisfying meat features a resilient, springy texture and rich sweetness. These king crabs, raised feeding on shellfish and small fish in the nutrient-rich cold currents of the East Sakhalin and Lyman currents of the Sea of Okhotsk, develop with a firm body and concentrated flavor due to the harsh cold waves.
By immediately conducting rapid freezing on board after landing, the king crabs, boasting the largest size domestically, have their fresh, live flavor sealed entirely without losing freshness. With the artisans' expertise and the latest freezing technology, we deliver an ultimate product that combines rarity and quality.
Enjoy the extremely thick meat as sashimi, in shabu-shabu, or grilled with garlic butter. Simply defrost to enjoy authentic Japanese flavors. With an impressive volume serving 3-3.5 people, it's perfect for special occasions with family and friends. This ultra-rare item, available only in Japan, also makes an ideal gift for loved ones.
LimitedHeritage
Matsu-Bishi - Echizen Crab Ultra-Large
Among the highest quality Echizen crabs caught in Wakasa Bay, Echizen, Fukui Prefecture, this ultra-large size boasts imperial presentation-level quality. It’s a special item that meets the strict selection criteria of Matsu-Bishi, with a 95-year tradition.
Echizen crabs landed at Echizen Port within 1-2 hours from the fishing grounds are known for their exceptional sweetness and rich crab miso. Raised in the nutrient-rich waters where the Tsushima Warm Current and the San-in Wakasa Offshore Cold Current intersect, these crabs are famous for their meatiness and superior flavor, having fed on abundant plankton.
Among the top-grade offerings also presented to the imperial family, only those meeting Matsu-Bishi's unique standards for color, luster, and firmness are selected as ultra-large size. They undergo rapid freezing immediately after being lifted onboard, perfectly sealing in the fresh, live flavor without losing any freshness. Our craftsmen deliver only truly delicious Echizen crabs to customers worldwide.
Enjoy the extra-thick meat as crab sashimi, indulge in the rich crab miso as a drink accompaniment, try them in shabu-shabu or grilled crab—the ways to relish it are numerous. Simply defrost to savor the live-like freshness. It’s recommended for special celebrations or as a gift.
LimitedHeritage
Fishlle! - Herb Oil Marinade
This herb oil marinade uses domestic herbs that are rarely distributed in Japan. It features valuable herbs sourced from Nakamura Farm in Yame City, Fukuoka Prefecture, seaweed salt rich in umami and minerals, and Italian olive oil, all of which gently enhance the natural sweetness and flavor of the fish.
Simply defrost and use it immediately as a topping for tomato and mozzarella Caprese, macaroni salad, or as a Western-style twist on chilled tofu. With every bite, you'll enjoy the plump texture and delicate sweetness of the fish, further highlighted by the refreshing aroma of the herbs. The richness of olive oil envelops the taste of the fish, while the seaweed salt rounds out the flavor beautifully.
The product utilizes domestically caught, underutilized fish that are usually tasted only by fishermen. These "regrettable fish," not available in the market due to size or catch volume, are carefully processed by hand on the day of landing and instantly frozen at -30°C to preserve freshness. Only carefully selected additive-free seasonings are used, ensuring safety and security.
Fishlle has utilized more than 50 fish species and over 307 tons of underutilized fish so far. Not only is it delicious, but it's also a special dish contributing to the reduction of food waste and supporting fishermen.
SustainableUpcycledNo Additives+1
Fishlle! - Japanese-Style Carpaccio
This Japanese-style carpaccio features a gentle soy sauce flavor beautifully balanced with the refreshing acidity of organic ponzu. After numerous trials, this seasoning was perfected to be universally appealing and comforting. The rich flavors of organic yuzu, yuko, and sudachi subtly enhance the natural sweetness and umami of the fish.
Just thaw and it's ready to use, making it easy to create an authentic Japanese-style carpaccio with condiments like shiso or myoga, or a yukhoe-style dish. Pair it with other seafood like octopus for a luxurious seafood carpaccio. As the citrus aroma lightly fills the nose, the fresh sweetness of the fish spreads across the palate, leaving a pleasant depth of soy sauce in the aftertaste.
The fish used is domestically sourced, often unseen outside fishing towns, and typically not sold due to size or catch quantity—it's the "too good to waste" fish. Processed manually the day it's landed and flash-frozen at -30℃ to lock in freshness instantly. Only additive-free seasonings selected for their origins are used, ensuring safety and security.
Fishlle has utilized over 50 fish species and more than 307 tons cumulatively of underutilized fish. This special dish not only tastes delicious but also contributes to reducing food waste and supports local fishermen.
SustainableUpcycledNo Additives+1
Traditional Sake Ice Cream Vanilla Doburoku
SAKE GELATO is a delicious and new kind of ice cream made from the traditional Japanese sake 'doburoku,' loved since the Jomon period.
Tochigi Brewery, founded in the Edo period, lavishly uses "Yamago no Megumi Doburoku" brewed with the pure underground water from the Nikko mountain range and the soft water from its on-site well. The soft texture of rice grains, the fizzy sensation from fermentation-produced carbon dioxide, and the wild acidity create a unique taste that bursts in your mouth.
For the milk, we chose fresh raw milk from Senbonmatsu Farm, which has been committed to sustainable soil and pasture creation since 1893. The high-quality raw milk from 500 healthy dairy cows is pasteurized for a long time at low temperatures, preserving its natural scent, sweetness, and richness.
Doburoku has properties that inhibit fat absorption, improve skin beauty, and enhance intestinal health, making it a delightful dessert for health-conscious adults. You can enjoy the natural sweetness of rice, its floral fragrance, and the luxurious feel of high alcohol content in a convenient ice cream form. It's a one-of-a-kind dessert that blends tradition and innovation.
HealthyGut-friendlyFermented
Haku: 100% Rice Malt Amazake
"HAKU Plain" is pure amazake made only with high-quality rice malt nurtured by a 120-year-old traditional miso brewery.
The only raw material used is 100% domestic rice malt. By not adding any white rice and using a unique method that brews only with malt and water, it achieves a natural and refreshing sweetness and easy-to-drink texture. With completely additive-free, sugar-free, and non-alcoholic confident quality, you can purely enjoy the natural sweetness and aroma created by the malt.
This ultimate simplicity produces a deep flavor that is not just sweet. By maximizing the natural power of malt, we pursue a total balance of flavor, aroma, and taste in a natural form.
In terms of health, it contains rich nutrients such as B vitamins, essential amino acids, dietary fiber, GABA, glucose, etc. It is expected to improve intestinal health, skin conditions, and immune strength, boasting high nutritional value, also known as "drinkable IV."
With the concept of "Gentleness in Fermentation," it is designed for the whole family to safely enjoy, from children to the elderly. Delivering a delicious fermented lifestyle every day with a glass in the morning or a moment after a meal; chilled on hot days, warm on cold days.
BeautyGut-friendlyFermented
Letter from Pear - Dried Pears
Kyoto's fertile soils have nurtured Nijisseiki pears that are revived with a taste both familiar and new. In an era dominated by sweet red pears, the refreshing tartness and gentle sweetness of the green Nijisseiki pear remain as a special taste that lingers in the memory.
Sliced like stationery, the Gold Nijisseiki grown in northern Kyoto is patiently dried at low temperatures, transforming from a crunchy raw texture to a moist new sensation. With its moderate sweetness, the drying process concentrates the flavor, and the remaining tartness infuses a refreshing touch. The more you chew, the more sweetness expands, offering a taste that feels new yet nostalgic.
'Letter from Pear,' which you can savor one piece at a time. Add it to Japanese tea or float it in black tea like fruit tea, providing a warm, gently sweet taste that offers a moment of relaxation.
The subtly flavored dried pears pair excellently with various ingredients. They shine in combinations with bananas or as a secret ingredient in potage soups. Like reading a letter from an orchard, enjoy the transformed flavor of dried pears at your own pace.
No Additives
Agriture - Dried Apples
Experience the deliciousness of 'Leaf-Picking-Free Shinshu Apples' grown in Nagano's rich nature in an entirely new way with this unique item. By leaving the leaves until harvest, the photosynthesis of the leaves creates plenty of sugar, resulting in apples filled with honey in the flesh.
These exceptionally sweet and juicy apples are cut into sticks and carefully dried at high temperatures for two days to achieve a surprising texture. The crispy and pleasant crunch is like apple snacks. The concentrated sweetness of the flesh is much richer than eating raw apples, offering a taste as if you're enjoying a dessert.
Enjoy them as a snack to satisfy a little hunger, or use them as an exquisite topping for yogurt, cheese, or ice cream. You can also crush them finely to add to tea or use them as an accent in baking. Discover the new charm of apples nurtured in Nagano's clear air and rich soil.
No AdditivesLocal
Agriture - Dried Mikan
This is a special item that allows you to savor the deliciousness of mikan, a pride of Ehime, in its entirety. By drying the nutrient-rich outer peel along with the fruit, you can enjoy the abundant nutrients usually discarded with the peel. Meticulous attention is paid to the drying temperature and variety selection to ensure the bitterness of the peel is not bothersome.
The crispy texture is akin to citrus snack chips. The natural sweetness of the mikan and the slight bitterness of the peel create an addictive taste that is hard to stop eating once you start. No sugar or additives are used, preserving only the natural sweetness of the mikan from Ehime Prefecture.
You can enjoy it as chips, float it in tea to savor the aroma, or crush it finely to mix with yogurt or ice cream. Experience the new charm of mikan nurtured by Ehime's warm climate and fertile lands.
No AdditivesLocal
OYAOYA - Dried Tomato
OYAOYA's dried tomatoes charm with their fruit tomato-like sweetness. Though dried, they are juicy and when added to dishes, provide a juicy texture and concentrated flavor, while the slight tartness offers a refreshing accent. So delicious, you'll find it hard to stop tasting them. The removal of moisture also concentrates the nutrients, making it easier to efficiently consume beneficial compounds like lycopene.
The secret to the sweetness lies in using the traditional large tomato variety called Momotaro, which is harvested after fully ripening under the sun. These tomatoes are produced by Tani Yoshi Farm in Northern Kyoto, a popular supplier with regular subscribers.
Enjoying the sweetness on its own is recommended at first. Just adding them to pasta, salads, or soups transforms ordinary dishes into something more authentic.
Moreover, the ingredients are non-standard vegetables. These vegetables, which would have otherwise been discarded due to appearance or shape, are reborn as a new delicacy from the field. This is a special product that not only tastes great but also supports producers and contributes to reducing food waste.
SustainableUpcycledEthical
OYAOYA - Dried Kujo Green Onions
OYAOYA's dried Kujo green onions offer a roasted corn-like sweet aroma that fresh Kujo green onions cannot provide. The drying process almost entirely removes the onion's distinct sharp spiciness, replacing it with a gentle sweetness and rich flavor that spreads with every bite. When heated, they become even softer, adding depth and umami to soups and rice dishes.
Kujo green onions are one of the oldest Kyoto vegetables, cherished for over 1,300 years since the Nara period. They are grown in the rich soils of northern Kyoto and selected for their increasing sweetness during the peak winter season. These are cultivated by Etchie Nohsan in Kyotango, Kyoto Prefecture, using environmentally friendly farming practices with homemade compost and no pesticides.
No need to rehydrate them in water; easily enjoy them as condiments for miso soup and instant noodles, or as an accent in rolled omelets.
Moreover, the ingredients are irregular vegetables, expected to be discarded due to only their appearance or shape, reborn as a ‘new field delicacy.’ Besides being delicious, this special product supports producers and contributes to reducing food waste.
SustainableUpcycledEthical
OYAOYA - Dried White Leek
OYAOYA’s dried white leek is a versatile ingredient that enhances the melting softness of the white part and the crunchy texture typical of leeks with drying. The sharp aroma has a solid sweetness remaining, which intensifies with heating, adding a deep richness to the entire dish. Enjoying different textures from a single ingredient is its appeal.
This white leek is produced by ECHIE Agricultural Products in Kyotango, Kyoto Prefecture. Aiming for eco-friendly and people-friendly farming, they use homemade compost and grow without pesticides. They dry the leeks immediately after harvesting, keeping the flavor and taste fresh. The texture and flavor change depending on the rehydration time, allowing different uses in cooking.
It can be added directly to miso soup or soups, used in gratin with canned mackerel, or as an ingredient in hot vegetable soup.
Moreover, the ingredients are imperfect vegetables. Vegetables that were supposed to be discarded due to appearance and shape have been reborn as a "new farm treat." It's a special item that not only tastes good but also supports producers and connects to food waste reduction.
SustainableUpcycledEthical
OYAOYA - Dried Onions
OYAOYA's dried onions are much softer than when eaten raw and can easily recreate the juicy texture of fresh onions with just a little water. The sweet flavor and melt-in-your-mouth, fluffy texture provide a luxurious experience unique to dried onions. Adding them to stews enhances the natural sweetness of onions, giving the entire dish depth and richness.
The secret to their sweetness lies in the melon onions from Etie Nōsan in Kyotango, Kyoto Prefecture. Cultivated with homemade compost and no pesticides, these onions are so sweet that they don't make you cry when preparing them raw, and they are so popular that once people try them, they often return to purchase directly from the farm.
These onions can be used without rehydration as a salad topping, in soups, mixed with seasoned rice, pickles, or canned items like tuna. They can be incorporated into various dishes, regardless of cuisine style.
Moreover, they are made from non-standard vegetables—produce that would have been discarded due to appearance or shape has been reborn as 'a new delight from the fields.' This special item not only delights in taste but also supports producers and contributes to reducing food waste.
SustainableUpcycledEthical
OYAOYA - Dried Orangey Carrots
OYAOYA's dried orangey carrots are known for their sweet, aromatic, herbal-like taste. The skin is delicate enough to eat and the drying process removes the typical carroty taste, highlighting the refreshing sweetness and gentle aroma instead. With their vibrant orange hue, they add a beautiful splash of color to any dish.
Orangey carrots are rich in carotene, which has excellent antioxidant properties, and drying them concentrates these nutrients even more. These special carrots are produced by Etchi Farm in Kyotango, Kyoto Prefecture. Aiming for eco-friendly farming, they use homemade compost and cultivate without pesticides.
You can enjoy their crunchy texture by rehydrating them or add them directly to dishes to enhance the flavor. They're also great in carrot cakes or marinated salads.
Moreover, the ingredients are non-standard vegetables. These vegetables, which would have otherwise been discarded due to appearance or shape, are reborn as a "new delicacy from the farm." Not only delicious, this special item supports producers and helps reduce food waste.
SustainableUpcycledEthical
【Tsuyuhikari】Matcha × Kurofuji Limited Art Edition - Mt. FUJI MATCHA × NAGON
The aesthetics of change and dynamism embodied in Katsushika Hokusai's 'Kurofuji' are reborn as a new art piece through the brush of contemporary artist NAGON. Enclosed in this limited package is a special matcha, 'Tsuyuhikari,' nurtured at the foot of Mt. Fuji.
Generally, fragrant tea leaves are thought to be more bitter, but Tsuyuhikari defies expectations with its miraculous variety. It harmonizes a cherry leaf-like floral aroma with a deep sweetness and umami. Cultivated in the warm climate and rich soil of the Fuji foothills, this rare tea leaf offers a bright, beautiful green hue and an elegant taste loved by everyone.
Grown meticulously through shaded cultivation, the tea leaves are rich in amino acids like theanine. With each sip, the profound richness and refreshing aftertaste spun by Mt. Fuji's nature and craftsmanship fill your mouth, gently soothing your heart.
Hokusai's aesthetics, the sensibility of contemporary art, and the supreme taste fostered by Mt. Fuji. These three elements weave together to create this 'art of tasting,' adding a special touch of color to your everyday life.
LimitedSingle OriginLocal
Complete Nutrition Meal MISOVATION
In our busy daily lives, maintaining a healthy diet is truly challenging. There's no time for cooking, and eating out frequently leads to unbalanced nutrition. Healthy meals often lack flavor and are unsustainable — from such concerns, the complete nutrition meal MISOVATION was born.
Developed by a dietitian who wanted to change the notion that "being healthy means enduring hardship," this miso hot pot soup makes it possible to deliciously consume 31 kinds of nutrients, as "the ultimate bowl that satisfies both body and soul." Following the Ministry of Health's standards, it contains 20g of protein, 6.5g of dietary fiber, and 25 kinds of vitamins and minerals, achieving a surprisingly low-calorie count of under 200 kcal.
Indulgently using 15 types of ingredients centered around vegetables, it blends a flavorful broth based on domestic dried sardines with fermented foods like miso and dried bonito flakes. Without any chemical seasonings, preservatives, colorings, or fragrances, it uses a unique instant freezing technology, different from retort or freeze-drying, to seal in fresh taste and protect heat-sensitive nutrients.
Simply add hot water to complete a hearty 400g meal soup. Ideal for meal replacement diets, it can also be shared with your family. There's no longer a need to endure "healthy but not tasty" meals.
High ProteinMineral RichVitamin Rich+2
Craft Miso Soup MISOBOX
Is your daily meal routine monotonous? Do you wish to maintain a healthy diet despite a busy schedule? MISOBOX brings you an unprecedented miso soup experience with the concept of “Travel across Japan with miso soup.”
Our nutritionists and miso sommeliers carefully select rare craft miso soups from 1200 miso breweries across Japan, which are not available in supermarkets. From a diverse lineup that includes over 60 types such as Shinshu miso, Tsugaru miso, Hatcho miso, and Kyushu barley miso, we deliver a random selection each month.
Miso, crafted using traditional methods with over 100 years of history, contains over 40 types of nutrients, making it a modern superfood. As a fermented food that improves gut health, it supports your daily gut health and nutritional intake.
Thanks to freeze-drying methods, it can be stored at room temperature, allowing you to enjoy authentic regional flavors just by adding hot water, even on a busy morning. Why not start a new miso soup experience that realizes a healthy and rich diet while preserving Japan’s miso culture for the future?
HealthyGut-friendlyFermented+1

![Matsubishi - Super Premium Matsuba Crab [Itsukiboshi]](/_next/image?url=https%3A%2F%2Fapi.urelio.net%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fpublished-files%2Fproducts%2Ff5458c9a-a126-4938-950e-fa35d75b52eb%2Fcf67f354-8926-4cc9-93b0-979b5473290a.jpeg&w=3840&q=75&dpl=dpl_F7EHxCrJw6ppDnzqkBFMeaLYpieg)
![Matsubishi - Super Premium Matsuba Crab [Itsukiboshi]](/_next/image?url=https%3A%2F%2Fapi.urelio.net%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fpublished-files%2Fproducts%2Ff5458c9a-a126-4938-950e-fa35d75b52eb%2Fcc110590-4514-411d-98da-0e68191fd356.jpeg&w=3840&q=75&dpl=dpl_F7EHxCrJw6ppDnzqkBFMeaLYpieg)
![Matsubishi - Super Premium Matsuba Crab [Itsukiboshi]](/_next/image?url=https%3A%2F%2Fapi.urelio.net%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fpublished-files%2Fproducts%2Ff5458c9a-a126-4938-950e-fa35d75b52eb%2F29bc96b8-6f0e-422c-949a-5cfdc3800a86.jpeg&w=3840&q=75&dpl=dpl_F7EHxCrJw6ppDnzqkBFMeaLYpieg)
![Matsubishi - Super Premium Matsuba Crab [Itsukiboshi]](/_next/image?url=https%3A%2F%2Fapi.urelio.net%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fpublished-files%2Fproducts%2Ff5458c9a-a126-4938-950e-fa35d75b52eb%2F8e1679dd-67cc-48a6-b891-9ef042e06aa6.jpeg&w=3840&q=75&dpl=dpl_F7EHxCrJw6ppDnzqkBFMeaLYpieg)
![Matsubishi - Super Premium Matsuba Crab [Itsukiboshi]](/_next/image?url=https%3A%2F%2Fapi.urelio.net%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fpublished-files%2Fproducts%2Ff5458c9a-a126-4938-950e-fa35d75b52eb%2Fe752367a-2330-45f8-a66e-ed8e34fd92e5.jpeg&w=3840&q=75&dpl=dpl_F7EHxCrJw6ppDnzqkBFMeaLYpieg)














































































