Discover Japanese Food and Culture: Where Tradition Meets Innovation.

The "Rice Porridge-Based Baked Cheesecake" from a.myu & village is an innovative cheesecake that defies the conventional wisdom of gluten-free sweets. Achieving a moist texture without using wheat or processed starch, its secret lies in "rice porridge," a familiar staple for Japanese people. The inspiration for this innovation came from a simple desire to use natural, body-friendly ingredients in meals made for family. Traditionally, gluten-free sweets made with rice flour tend to be dry, and achieving a moist texture typically involves using additives like processed starch. However, there was a belief that a more natural method must exist. This led to the groundbreaking idea of turning porridge into a paste using a blender. Thanks to the porridge's natural adhesive and moisturizing properties, a moist texture is achieved without using processed starch, overturning the common notion that gluten-free sweets are dry. Moreover, it is free from preservatives and fragrances, with minimal additives, using as many natural ingredients as possible. This delicious, body-friendly treat is also gentle on the gut. After a year of trial and error, this cheesecake was perfected, not only unveiling new possibilities for rice but also supporting local farmers. It uses carefully selected rice from Saitama Prefecture. With just one bite, you'll experience the exquisite harmony of the gentle sweetness of the rice and the creamy cheese. Enjoy the natural, new deliciousness that brings out the power of the ingredients.

'Itsukiboshi' is a top-tier brand awarded to only 1% of all Matsuba crabs. Even recognized by Guinness as 'the most expensive crab sold at auction', Matsubishi's Itsukiboshi is the ultimate item selected by expert craftsmen who actually won the Guinness record Itsukiboshi at auction. Grown in the rich seas off the coast of San'in, this title is given only to a perfect crab that meets all five strict criteria, such as shell width over 13.5cm and weight over 1.2kg, truly five-star quality. Rapid freezing immediately after landing perfectly seals in the exceptional sweetness and delicate umami of the live crab. In the special waters where the Tsushima Current and cold waters meet, the crab's firm texture is honed by the rough seas, and the intense flavor that spreads the moment it touches your mouth is unparalleled. Simply thaw to enjoy pure sweetness as sashimi, delicate texture in shabu-shabu, or fragrant flavor when grilled. Typically supplied to a handful of premium restaurants, this product is offered in limited quantities. Experience Japan's top Matsuba crab, a must-try once in a lifetime. A supreme item delivering unforgettable elegance for special occasions or as a gift for someone important.

This premium Matsuba crab is cultivated in the rich waters off the coast of the Sea of Japan's San-in region. Matsubishi, with 95 years of tradition, offers an exquisite large-sized selection chosen by the discerning eyes of artisans. Upon tasting, you'll experience a refined and profound sweetness along with delicate umami. Grown in a unique area where the Tsushima Warm Current and cold waters of the San-in offshore meet, these crabs are toughened by harsh waves, resulting in unmatched firmness and rich flavor. They are rapidly frozen on board immediately after being landed, sealing in their fresh, live taste without losing any freshness. The fourth-generation skilled artisan handpicks each extra-large size crab, meeting and exceeding Matsubishi's own stringent standards, above the certified brand tag criteria. With the artisan’s selection and the latest freezing technology, we deliver the true taste of Japan's sea directly to you. Enjoy the pure sweetness with crab sashimi, the delicate texture with shabu-shabu, and the savory aroma with grilled crab. Simply thaw it, and indulge in authentic Japanese restaurant-grade taste right at home. Relish these moments at a special family gathering, sharing smiles over “delicious” flavors. As a gift for loved ones, this product delivers awe and amazement with the supreme quality of Japan.

Among the domestic king crabs from the Sea of Okhotsk, this extremely rare extra-large size accounts for less than 10% of the market. Selected by Matsubishi, with 95 years of tradition, through stringent selection criteria. The exceptionally thick and satisfying meat features a resilient, springy texture and rich sweetness. These king crabs, raised feeding on shellfish and small fish in the nutrient-rich cold currents of the East Sakhalin and Lyman currents of the Sea of Okhotsk, develop with a firm body and concentrated flavor due to the harsh cold waves. By immediately conducting rapid freezing on board after landing, the king crabs, boasting the largest size domestically, have their fresh, live flavor sealed entirely without losing freshness. With the artisans' expertise and the latest freezing technology, we deliver an ultimate product that combines rarity and quality. Enjoy the extremely thick meat as sashimi, in shabu-shabu, or grilled with garlic butter. Simply defrost to enjoy authentic Japanese flavors. With an impressive volume serving 3-3.5 people, it's perfect for special occasions with family and friends. This ultra-rare item, available only in Japan, also makes an ideal gift for loved ones.