Miracle Rice - Yuudai 21

Brand Story

'Yuudai 21,' which reversed the reign of Koshihikari by winning the most gold awards for three consecutive years at Japan's largest rice competition. Developed by Utsunomiya University, this first rice variety from a Japanese national university is a rare rice supported by producers nationwide. Its appeal lies in its overwhelming grain size and beauty. When cooked, it boasts impactful grain texture and dense shine that adds splendor to the dining table. The deep sweetness that expands with each chew and the astounding stickiness, 5.5 times that of Koshihikari, are remarkable. Its unique aroma, reminiscent of corn, lingers, spreading a rich flavor in the mouth. Furthermore, it remarkably maintains its softness even six hours after cooling, akin to freshly cooked rice. Its chewy texture and sweetness can be thoroughly enjoyed in bento boxes and rice balls. In 1990, Professor Tadanobu Maeda discovered a majestic rice ear on a vast farm by chance. With an intuitive sense of its potential, he completed this miracle rice over a span of 20 years. Yuudai 21 continues to evolve every year with the combined efforts of its creator university and nurturing producers. Experience the new era of Japanese rice cultivation, from everyday meals to special occasions.