FLORE KOJI JAM Blueberry

Brand Story

The name FLORE comes from Flora, the Roman goddess of flowers and abundance, and from the gut flora—the world of microbes that spreads within us. The way diverse microbes of different kinds and natures coexist is like a field of flowers; FLORE is a koji series born from a focus on that inner richness. It is crafted at a miso brewery of MURO Original in Shirakawa City, Fukushima. Taking a cue from 'precision nutrition,' it shifts from 'good for everyone' to 'good for you'—starting from the idea that the same food produces different responses in different people. Without sugar or artificial sweeteners, this new kind of jam lets you enjoy a natural sweetness drawn from the pairing of koji and fruit. The flavor of blueberry is finished with the sweetness of koji.