Rice Porridge-Based Baked Cheesecake

Brand Story

The "Rice Porridge-Based Baked Cheesecake" from a.myu & village is an innovative cheesecake that defies the conventional wisdom of gluten-free sweets. Achieving a moist texture without using wheat or processed starch, its secret lies in "rice porridge," a familiar staple for Japanese people. The inspiration for this innovation came from a simple desire to use natural, body-friendly ingredients in meals made for family. Traditionally, gluten-free sweets made with rice flour tend to be dry, and achieving a moist texture typically involves using additives like processed starch. However, there was a belief that a more natural method must exist. This led to the groundbreaking idea of turning porridge into a paste using a blender. Thanks to the porridge's natural adhesive and moisturizing properties, a moist texture is achieved without using processed starch, overturning the common notion that gluten-free sweets are dry. Moreover, it is free from preservatives and fragrances, with minimal additives, using as many natural ingredients as possible. This delicious, body-friendly treat is also gentle on the gut. After a year of trial and error, this cheesecake was perfected, not only unveiling new possibilities for rice but also supporting local farmers. It uses carefully selected rice from Saitama Prefecture. With just one bite, you'll experience the exquisite harmony of the gentle sweetness of the rice and the creamy cheese. Enjoy the natural, new deliciousness that brings out the power of the ingredients.